The Most Targeted Wideouts
In Fantasy Football, opportunity is king. For wide receivers, that opportunity is targets. So when looking to 2020, we want to identify those players who could likely be at the top of the league in targets. Listed below are a few of those players who I think will be up there again in 2020 and who I see as a value based on their current ADP.
Allen Robinson: A-Rob was the 3rd most targeted wide receiver in 2019. He will likely be one of the most heavily targeted in 2020 as well. His only blemish, and it's a significant one, is his quarterback situation is one of the worst in the NFL. However, the situation in 2019 was as bad as it gets and Robinson still finished Top 10. Mitch Trubisky’s 3.3% touchdown rate was the third worst. No matter who is under center for Chicago, whether it’s Trubisky or Nick Foles, it has to be better and should benefit A-Rob. Players going ahead of him include Amari Cooper, D.J. Moore, Odell Beckham, and JuJu Smith-Schuster, all of whom I think should be drafted after Robinson.
Julian Edelman: Edelman's current ADP of WR43 is crazy to me. I get it, Tom Brady is gone. That connection is gone. But WR43? Really? He was the 4th most targeted wideout in 2019. Did you know in 2008 when Tom Brady missed the entire season with a torn ACL that Wes Welker finished as the WR10? He did that with Josh McDaniels calling plays for Matt Cassell. Granted, Wes Welker was 27 at the time and Edelman will be 34, but McDaniels is still calling the plays, and Edelman plays in a role where he will still be heavily targeted and exclusively out of the slot. I just wrote an article about why I'm not into an age 32 A.J. Green, but a big part of that is not only big-bodied receivers having a quicker decline, but it also has to do with them having to go against the alpha corners of the world. Edelman will get the benefit of playing against, slot corners, linebackers and safeties and on a team that for the first time in forever, will likely be playing in their fair share of negative game scripts. I think Edelman is a lock to be at worst a WR3, but more than likely finishes as a WR2, far outperforming his putrid ADP.
DeAndre Hopkins: Moving from Houston to Arizona, the Cardinals run a wide-open offense with lots of 4-wide sets designed to spread the ball out. This could be the first time since Hopkins' rookie season that we see his target share drop below 26%. Hopkins has the 2nd highest target share (30.9%) in 2019. He has never had much in the way of target competition in all his time in Houston, but now he gets one of the greatest wide receivers of all time Larry Fitzgerald as well as third year standout Christian Kirk who both demanded target shares last season over 20%. That's going to eat into Hopkins piece of the pie. He is still a fine mid-range WR1 in fantasy, but I'm of the opinion that he has NO SHOT at living up to his WR2 ADP.
Robert Woods: 2019 saw Woods start off slow. After 8 weeks and averaging a very pedestrian 12 points per game, nearly 5 points per game less than he averaged the previous season, and he had zero touchdowns. Then things turned around over the final 2 months of the season. The Rams switched to more 12 personnel and Woods was the major benefactor. The Rams final six games saw Woods become the 3rd most targeted wide receiver and on a points per game basis, he tied Julio Jones as the WR2 over that span. Going into 2020, there is not longer Brandin Cooks and Woods should be heavily targeted again giving him high-end WR2 upside and possibly WR1. His current WR21 ADP is too low.
Jarvis Landry: Aside from his rookie season when he finished as the WR31, Landry has never finished worse than the WR18. So his ADP of the WR29 is puzzling. Landry had the 6th highest target share in 2019. Obviously with the Browns looking to run more under new head coach Kevin Stefanski, it will effect Landry. Adding Austin Hooper also doesn't help the situation. Another WR13 finish is likely off the table. A drop to WR29 however feels like a bit of an overreaction.
Below is the list of Top 25 targeted wide receivers based on combining their Targets, Targets Per Game and Target share.